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BrandIdea Analytics
Dec 6, 20243 min read
Summary of Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Lisa Arthur's Big Data Marketing provides a straightforward guide for marketers navigating the evolving, data-driven landscape.
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BrandIdea Analytics
Nov 15, 20243 min read
The Growth Playbook: Rapid Success with a Growth Hacking Mindset
Sean Ellis and Morgan Brown offer a practical approach to business growth by introducing the concept of "growth hacking."
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