Beat Plan or PJP Optimization for Rural
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Among many initiatives that FMCG companies need to undertake, revisiting their rural and semi-urban operations has been one pivotal measure to boost their last-mile connectivity with end-consumers

 

In today’s E-Commerce as well as offline modern trade, consumers are king, with new choices cropping up with every passing second. Hence it has become both vital and challenging for Consumer Product Companies to be close to the end consumer.

 

An efficient Rural Distribution System, which reduces order to delivery & replenishment time becomes the key weapon in the arsenal of an FMCG company. And a major determinant to this is “Rural Sales Beat Planning & Optimization”.