Rural Market Growth Strategy Summit-2018

Rural Market Growth Strategy Summit-2018

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Rural Market Growth Strategy Summit-2018

Rural Market Growth Strategy Summit-2018

Mr. Suresh Pillai, our CEO, was a guest speaker at the Rural Market Growth Strategy Summit in Mumbai on 8th & 9th of March,2018

Our key take-outs from other presentations – digital technology coupled with series of Governmental initiatives have greatly supplemented the sector’s efforts to solve the crucial marketing aspect of Reach. Need for organizations to treat Rural as a distinct entity from Urbanized thinking & personnel, was emphasized. Trust and Credit are the two currencies which operate here.

We are, however, concerned about the underlying thought that Rural is ‘mysterious’ and taming it a daunting task. This appears to be a hangover of the ‘data darkness’ that existed vis-a-vis rural until recently.

Today, a powerful tool like BrandIdea Analytics – riding on granular data-science – can unravel Rural by defining – quantitatively and qualitatively – the construct and contours of any rural market down to the last village or hamlet, on any parameter that the Marketer desires.

A focused and clear prioritization strategy, based on precision targeting using new analytical tools – has crunched the time to operationalize Rural. Long gestation to profits and out-of-reach geographies is history.