FMCG

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FMCG

Can there be a more intense and chaotic category than the FMCG / CPG vertical that almost defines how the entire Indian Market, including unfairly other verticals, is looked at – 93% Unorganized and 7% Organized. As the saying goes, if you can handle the intricacies of the FMCG business, every other vertical would be a pushover. Rural appears to be a vast ocean, where every drop of action only reinforces the difficulty of conquering it.

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