Activation Solutions

FMCGs Get a firm in daunting Rural Markets - in just a few minutes

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Solutions for Activation

Operationalize Implementation

Operationalize Implementation
Benefit

BrandIdea not just allows Discovery & Analysis, but allows Operationalizing of actions.

Description

Activate any task with a unique mechanism inside the App, from the Cycle of Discovery, Isolation (filtration), Initiation to Delegation and Track Progress at every stage.

Recommendation of Actions

Shifting Rural Income (Monthly)
Benefit

Obviates need for Analysis & front-line Execs can focus on implementations.

Description

Based on historical results & current benchmarks, recommends action to be taken from a macro-aggregated level (Sr. Mgmt.) to micro-disaggregated levels (Front-line local Execs)

Micro-market Roll-out Plan

Wholesale Trade Influence Re-allocation
Benefit

Simplifies and speeds up Rural Expansion by hand-holding the Sales Rep through the roll-out, increasing efficiency and hastening ROI.

Description

Targeted districts and villages are mapped out, prioritized and clustered based on potential, and linked to the nearest existing or prospective Distributor/ Sub-Distributor.

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