Consumer Affinity Solutions
Price Band Segmentation
Benefit
Matching of the right Villgs for the right SKUs.
Description
Identifies & clusters Villgs based on aggregation of SKU Price Bands.
Root Cause Analysis
Benefit
Apart from allowing Root-cause analysis due to granularization. App helps in zeroing in to that single entity or set of entities in the Micro Mkt, where Corrective Action sometimes changes the character (negative to positive) of the Macro Mkt above.
Description
Easily discover under-indexed Markets and drill down to split various variables until root- cause is identified for corrective action.
Ideal Markets Benchmarking
Benefit
Analyze what the Ideal Markets do well & check if similar conditions exist in the Under-indexed Mkts or what lessons of the Ideal Markets can be exported to these Markets.
Description
Identify Ideal Villages based on Propensity to Consume & Sales and create Clusters or Index or Benchmark with others.
Sales Affinity to Consumer Segments
Benefit
Identifying the Consuming Segments allows estimation of Penetration and Unserved Segments. Often, minor tweaks in the 4 Ps, so as to deepen penetration or widen appeal to unserved segments, can achieve significant growth.
Description
Identify the Profile (SEC, Income, etc.) of who’s consuming, based on the big data analysis of all your Outlet locations and our Granular data of Villages.
Value Proposition Benchmarking with Competitive Brands
Benefit
Understand your Brand’s current Value Offering & the evolutionary journey it needs to traverse, including vis-à -vis Competing Brands.
Description
Brands Analysis on a Value Pyramid that stacks from Base Needs to highly evolved Needs.