Consumer Affinity Solutions

FMCGs Enhance Consumer Affinity and Brand Pull - in just few minutes

Home > Verticals >FMCG > Rural > Consumer Affinity Solutions

Consumer Affinity Solutions

Price Band Segmentation

Benefit

Matching of the right Villgs for the right SKUs.

Description

Identifies & clusters Villgs based on aggregation of SKU Price Bands.

Root Cause Analysis

Benefit

Apart from allowing Root-cause analysis due to granularization. App helps in zeroing in to that single entity or set of entities in the Micro Mkt, where Corrective Action sometimes changes the character (negative to positive) of the Macro Mkt above.

Description

Easily discover under-indexed Markets and drill down to split various variables until root- cause is identified for corrective action.

Ideal Markets Benchmarking

Ideal Markets Benchmarking
Benefit

Analyze what the Ideal Markets do well & check if similar conditions exist in the Under-indexed Mkts or what lessons of the Ideal Markets can be exported to these Markets.

Description

Identify Ideal Villages based on Propensity to Consume & Sales and create Clusters or Index or Benchmark with others.

Sales Affinity to Consumer Segments

Affinity Consumer Segments
Benefit

Identifying the Consuming Segments allows estimation of Penetration and Unserved Segments. Often, minor tweaks in the 4 Ps, so as to deepen penetration or widen appeal to unserved segments, can achieve significant growth.

Description

Identify the Profile (SEC, Income, etc.) of who’s consuming, based on the big data analysis of all your Outlet locations and our Granular data of Villages.

Value Proposition Benchmarking with Competitive Brands

Value Proposition Benchmarking with Competitive Brands
Benefit

Understand your Brand’s current Value Offering & the evolutionary journey it needs to traverse, including vis-à-vis Competing Brands.

Description

Brands Analysis on a Value Pyramid that stacks from Base Needs to highly evolved Needs.

INTERESTED?

Get started now!

Request Demo