Distribution Solutions

FMCGs Strength and Optimize Distribution - in just a few minutes

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Distribution Solutions

Distribution Coverage Gaps

Distribution Coverage Gaps
Benefit

Prioritize the fixing of coverage gaps – first in those Villages which offer the highest potential, then the next priority in the next period & so on.

Description

Study Distribution Coverage and spot gaps instantly.

Retailer & Sales Plotting at Neighbourhood Level

Retailer & Sales Plotting Neighbourhood level
Benefit

Allows Village-level interventions that are customized to each unique Village’s Consumer Profile, Category Consumption & the Store in that Village.

Description

Understand the Village dynamics where the Retailer is located.

Retailer & Wholesaler Universe

Retailer wholesaler universe
Benefit

Prioritize Micro-Markets by allowing accurate benchmarking (Numeric Distribution %) with your existing coverage, often the first point to correct to achieve growth.

Description

Count of FMCG Retailer & Wholesaler Nos. by various types.

Route Mapping Optimization

Retailer wholesaler universe
Benefit

Allows selection of best and efficient Routes

Description

Current Route Mapping & Optimized Routes based on Current Coverage & Sales, Retail Availability, Category Consumptn & Consumer Profile

Wholesale Trade Influence Re-allocation

Whole Sales Reallocation
Benefit

Apart from giving you a truer Category Share & Numeric Distribution % in the Villages for better prioritization, the resultant Direct vs Indirect Coverage optimization can be achieved.

Description

Re-allocates W.S. Trade Sales from Originating Village to Adjacent Villages & beyond – by analyzing strength & proximity of competing Direct-covered Retailers, Numeric Distribution & Category Share of Adjacent Villages.

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