Market Potential Solutions

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Market Potential Solutions

Rural Progressive Index

Benefit

Instant clustering of Villages, allowing prioritization not just at village level but on all levels above.

Description

Villages are indexed (Most Progressive, Progressive, Transition & Under- developed) by factoring 100s of external data variables in line with the Category.

Category Consumption and Category Share

Category Consumption and Category Share
Benefit

User can prioritize Markets periodically, where he needs to invest – setting-up Distribution, assessing Media to create Consumer Demand, etc.

Description

Estimates every Category Consumption from Macro Rural to Micro Village. Therefore user can estimate Category Share at Granular levels.

Correlation of any Mkt Potential Data (external) variables with Sales

Correlation Mkt Potential Data(external) variables with sales
Benefit

Opportunity for Specialists to conduct their own analysis inside BrandIdea, other than what the current App Menu offers.

Description

Build Indices of External Data variables that correlate with Sales to understand receptivity of Geographies.

Household (HH) Penetration Estimation

Benefit

Analyze the extent of penetration of your Brand / SKU / Portfolio, etc. and take steps to improve penetration.

Description

Converts existing Rupee Sales into HH nos. to Estimate HH Penetration

Macro to Micro Markets

Macro to Micro Markets
Benefit

Allows development of the Strategic Macro Perspective, to the Tactical Mid- level Challenges to the Operational Micro Initiatives.

Description

All data can be seen seamlessly at a Macro Level, right down to the Granular Micro Market t (Taluks & Villages)

Market Prioritization

Profiling HHs around existing Retailers
Benefit

Rural being the vast ocean, critical to prioritize to get best returns – starting with small wins of the low-hanging fruits to the higher-effort tasks.

Description

Prioritize markets based on hundreds of Data Variables, including Villg Infrastructure & Amenities.

Size of Prize Estimation

Benefit

Choose where & how to play not just in Macro Markets, but critically in Micro Markets – for instance, go Direct Coverage in critical Markets & Indirect in lower-priority Markets.

Description

Segmenting by various Demographics, Lifestyle, Cultural and Economic variables – from Country to Village.

White Space Assessment

Benefit

Instant discovery of Unpenetrated or Low-penetrated areas & its relative importance for action.

Description

All data is visualized relationally, so that Prioritization is established.

Sales Exec Performance

White Space Assessment
Benefit

As in natural selection, some markets will get greater attention at the cost of others. Critical to ensure alignment of attention with potential of Markets.

Description

Identify, appraise and intervene based on Sales Exec’s verifiable performance.

Shifting Rural Income (Monthly)

White Space Assessment
Benefit

Optimize market investments in the 2-4 Harvest Months.

Description

Monthly Rural Income transitions due to Crop Harvesting cycles.

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