Marketing Mix Alignment
Increase ROI & Efficiency at every geo-level and optimize between penetrated and un-penetrated markets.
- Selected TG & Markets,
- Attributed Media Spends,
- TG Conversion by its Affinity to Sales.
Media Discovery & Integration
Best Return on Media Investment (ROMI) to better utilize Spends by discovering & analysing long-tail vehicles.
Media Vehicle discovery and primary selection by integrating it with Sales.
Media Mix Modelling
Savings and better utilization of resources, due to Granular optimization.
Based on previous spends & returns, recommend Optimal Media Spends and resulting Sales accrual that would give you maximum returns.
Media Reach – Macro to Micro Markets
Unlike conventional Planning that both evaluates & buys at Macro levels you can evaluate Media Efficiencies at Priority Micro Markets for better buying decisions at Macro levels.
All Media data & Spends can be seen seamlessly from the Macro level, attributed right down to the granular Micro Markets (Villages).