Consumer Affinity Solutions

FMCGs Enhance Consumer Affinity and Brand Pull - in just few minutes

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Consumer Affinity Solutions

Price Band Segmentation

Benefit

Matching of the right Neighborhoods and Stores for the right SKUs.

Description

Identifies & clusters Neighborhoods based on aggregation of SKU Price Bands.

Ideal Markets Benchmarking

Ideal Markets Benchmarking
Benefit

Understand the Opportunities & Threats of shifts amongst Consumers & Competing Offerings.

Description

Brands Analysis on a 4-way Matrix weighted by its Sales & other Variables on Competing Positioning and their shifts.

Personas

Benefit

Helps in creating relevant Content for the selected TG.

Description

Profiling of 54 Personas by segmenting it by Generation, Cohorts, SEC, Pop Strata, etc.

Positioning of Brands

Evolve your Brand Core Proposition
Benefit

Understand the Opportunities & Threats of shifts amongst Consumers & Competing Offerings.

Description

Brands Analysis on a 4-way Matrix weighted by its Sales & other Variables on Competing Positioning and their shifts.

Trend Discovery and Exploitation

Capitalize Category Key Trends
Benefit

Helps in not just keeping the brand current, but ensuring that the Brand meets changing consumer aspirations and is in sync with macro concerns.

Description

Compilation of all relevant Trends and Scenario Planning & Outcomes of selected Trend.

Sales Affinity to Consumer Segments

Affinity Consumer Segments
Benefit

Identifying the Consuming Segments allows estimation of Penetration and Unserved Segments. Often, minor tweaks in the 4 Ps, so as to deepen penetration or widen appeal to unserved segments, can achieve significant growth.

Description

Identify the Profile (SEC, Income, etc.) of who’s consuming, based on the big data analysis of all your Outlet locations and our Granular data at Neighborhoods & Localities.

TVC Ideation & Repository

TVC Ideation
Benefit

Ideation & inspiration to develop creatives and check out what works & what doesn’t in other similar economies or categories or consumer types.

Description

Media Content (TVCs, Print, Case Studies, etc.) of Competing Brands within and outside your geography tagged to the Co. Sales Curve.

Value Proposition Benchmarking with Competitive Brands

Value Proposition Benchmarking with Competitive Brands
Benefit

Understand your Brand’s current Value Offering & the evolutionary journey it needs to traverse, including vis-à-vis Competing Brands.

Description

Brands Analysis on a Value Pyramid that stacks from Base Needs to highly evolved Needs.

Sales Exec Performance

Sales Executive Performance
Benefit

As in natural selection, some markets will get greater attention at the cost of others. Critical to ensure alignment of attention with potential of Mkts.

Description

Identify, appraise and intervene based on Sales Exec’s verifiable performance.

Lifestyle Segmentation

Lifestyle Segmentation
Benefit

Analyze what the Ideal Markets do well & check if similar conditions exist in the Under-indexed Mkts or what lessons of the Ideal Markets can be exported to these Markets.

Description

Identify Ideal Neighborhoods based on Propensity to Consume & Sales and create Clusters or Index or Benchmark with others.

Root Cause Analysis

Benefit

Apart from allowing Root-Cause analysis due to Granularization BrandIdea helps in zeroing in to that single entity or set of entities in the Micro Market, where Corrective Action sometimes changes the character (negative to positive) of the Macro Market above.

Description

Easily discover under-indexed Markets and drill down & split by various variables until the core Store or Neighborhoods or Salesman is identified for corrective action.

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