Distribution Solutions

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Distribution Solutions

Direct vs Indirect

Direct vs Indirect Distribution
Benefit

Recommends best option at every level to optimize between Direct and Indirect Coverage, leading to lowered costs, better efficiencies, higher growth.

Description

Our algo examines all competing variables of Direct Retailers vs Wholesalers, including Costs, Proximity, Neighborhoods importance, Weighted Distribution, etc.

Distribution Coverage Gaps

Distribution Coverage Gaps
Benefit

Prioritize the fixing of coverage gaps – first in those Neighbourhoods which offer the highest potential, then the next priority in the next period & so on.

Description

Study Distribution Coverage and spot gaps instantly.

Distributor Route Profiling

Benefit

Given the tyranny of distances in Cities & large Towns, more efficient routing will increase Daily Coverage, Faster Replenishment & Reduce Costs.

Description

Optimize Routes based on Proximity to Distributor Hub and Product-Retailer- Neighborhoods profiling.

Modern Trade Sales Reallocation

Modern Trade Sales Reallocation
Benefit

Gives you a truer Category Share & Numeric Distribution % in the Neighborhoods for better prioritization.

Description

Re-allocates Modern Trade Sales from Origin Neighborhoods to Adjacent Neighborhoods & beyond by analyzing availability of Competing Retailers, Category Share, Modern Trade Share & Consumer Profiles.

Profiling of Potential of Uncovered Outlets

Profiling of Potential of Uncovered Outlets
Benefit

Prioritize the adoption of the Uncovered Outlets based on the potential of its location.

Optimize between Direct & Indirect Coverage to eventually convert Indirect to Direct.

Description

Draw a Radius around any Uncovered Retailer and evaluate HH Profile, HHs covered & Category Consumption within the Radius.

Retailer & Sales Plotting at Neighbourhood Level

Retailer & Sales Plotting Neighbourhood level
Benefit

Allows Neighborhood & Store-level interventions that are customized to each unique Neighborhoods Consumer Profile, Category Consumption & the Store in that Neighborhood.

Description

Understand the Neighborhood dynamics where the Retailer is located.

Retailer & Wholesaler Universe

Retailer wholesaler universe
Benefit

Prioritize Micro Markets by allowing accurate benchmarking (Numeric Distribution %) with your existing coverage, often the first point to correct to achieve growth.

Description

Count of FMCG Retailer & Wholesaler Nos. by various types.

Tertiary Sales Estimation at Store Level

Territory Sales Estimation at Store Level
Benefit

Actual pack count of Stocks on Shelf of Yours’ & Competition – creation of aggressive schemes in under-indexed Stores or defensive schemes in over- indexed Stores.

Description

Mobile images of the Retailer’s 3 Walls captured by Distributor Salesman converts to Pack-counts Tertiary Sales at every Outlet

Uncovered Outlets

Uncovered Outlets
Benefit

Generate Uncovered Outlets by Geo-Code so that Sales Force can be directed to the precise location, in the priority Neighborhood.

Description

100% Census of every Retailer in the City, with their addresses & geo-codes for every Neighborhood for the top 300 Cities.

Uncovered Outlets but covered by Category/Sub-category

Uncovered Outlets but covered by Category / Sub-category
Benefit

Lowest hanging fruits that should be easily corrected by the visiting Distributor Salesman, provided he’s alerted.

Description

Uncovered Outlets not covered by Product or Brand under review but covered by Category or Sub-category.

Retail SKU Recommender

Retail SKU recommender
Benefit

Big growth opportunity by widening the Assortment, instead of mechanically taking orders by rote.

Description

Provides SKU-level Recommendation directly to the Distributor Salesman’s Handset, based not just on internal sales history but by Neighborhood characteristics.

Wholesalers Trade Reallocation

Modern Trade & Whole Sales Re-allocation
Benefit

Given the tyranny of distances in Cities & large Towns, more efficient routing will increase Daily Coverage, Faster Replenishment & Reduce Costs.

Description

Optimize Routes based on Proximity to Distributor Hub and Product-Retailer- Neighborhoods profiling.

Distribution Plan

Benefit

Prioritize the fixing of coverage gaps – first in those Neighborhoods which offer the highest potential, then the next priority in the next period & so on.

Description

Study Distribution Coverage and spot gaps instantly.

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