Market Potential Solutions

FMCGs Derive the True Market Potential of your category - in just few minutes

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Market Potential Solutions

Target Setting

Benefit

Instead of a single equalized variable, opportunity to set Budgets in line with potential of Territories assigned.

Description

Set Budgets globally or at Micro Markets, based on variables & benchmarks of your choosing.

Category Consumption and Category Share

Category Consumption and Category Share
Benefit

User can prioritize Markets periodically, where he needs to invest – setting-up Distribution, assessing Media to create Consumer Demand, etc.

Description

Estimates every Category Consumption from Macro to Micro. Therefore user can estimate Category Share at Granular levels.

Correlation of any Mkt Potential Data (external) variables with Sales

Correlation Mkt Potential Data(external) variables with sales
Benefit

Opportunity for Specialists to conduct their own analysis inside BrandIdea, other than what the current App Menu offers.

Description

Build Indices of External Data variables that correlate with Sales to understand receptivity of Geographies.

Household (HH) Penetration Estimation

Household Penetration Estimation
Benefit

Analyze the extent of penetration of your Brand / SKU / Portfolio, etc. and take steps to improve penetration.

Description

Converts existing Rupee Sales into HH nos. to Estimate HH Penetration

Macro to Micro Markets

Macro to Micro Markets
Benefit

Allows development of the Strategic Macro Perspective, to the Tactical Mid- level Challenges to the Operational Micro Initiatives.

Description

All data can be seen seamlessly at a Macro Level, right down to the Granular Micro Market (Neighbourhoods & Smallest Towns)

Profiling of HHs around existing Retailers

Profiling HHs around existing Retailers
Benefit

Work out Store-level interventions (supply push or demand pull) in accordance with the surrounding HH profiles.

Description

Draw radius around any Retailer and evaluate HH Profile and HHs covered. (Top 10 Cities currently)

Prediction of Secondary Sales

Prediction of Secondary Sales
Benefit

Adjustment of Supply & Consumer Demand drivers to effectively deal with onrushing challenges.

Description

Predicts Sales using historical sales data, consumer sentiments, category consumption, seasonality, macro & critically micro economic factors.

Size of Prize Estimation

Size of Prize Estimation
Benefit

Choose where & how to play not just in Macro Markets, but critically in Micro Markets – for instance, go Direct Coverage in critical Markets & Indirect in lower-priority Markets.

Description

Segmenting by various Demographics, Lifestyle, Cultural and Economic variables – from Country to Neighborhoods / Locality.

Primary to Secondary to Tertiary Cycle

Primary to Secondary to Tertiary Cycle
Benefit

Tracks velocity of movement from seeding to consumer purchase to HH consumption.

Description

Identify, appraise and intervene based on Sales Exec’s verifiable performance.

Monthly Action Recommendation & Agenda

Monthly Action Recommendation
Benefit

Less need for Analysis by Line Managers & Sales Force & instead focus on recommendations.

Description

Recommends action to be taken from a macro-aggregated level to micro- disaggregated levels.

White Space Assessment

Benefit

Instant discovery of Unpenetrated or Low-penetrated areas & its relative importance for action.

Description

All data is visualized relationally, so that Prioritization is established.

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