Media Solutions
Media Discovery & Integration
Benefit
Best Return on Media Investment (ROMI) to better utilize Spends by discovering & analyzing long-tail vehicles.
Description
Media Vehicle discovery and primary selection by integrating it with Sales.
Media Mix Modelling
Benefit
Savings and better utilization of resources, due to Granular optimization.
Description
Based on previous spends & returns, recommend Optimal Media Spends and resulting Sales accrual that would give you maximum returns.
Media Reach – Macro to Micro Markets
Benefit
Unlike conventional Planning that both evaluates & buys at Macro levels…
…you can evaluate Media Efficiencies at Priority Micro Markets for better buying decisions at Macro levels.
Description
All Media data & Spends can be seen seamlessly from the Macro level, attributed right down to the granular Micro Markets (Neighborhoods & Villages).
Digital Targeting
Benefit
Reduce spends in Digital Media & improve Targeting with far better Profiling at Granular Levels, than what Social Media allows.
Description
Optimize Digital Marketing (Adwords, etc.) costs by localizing Targeting to Key Neighborhoods.
Marketing Mix Alignment
Benefit
Increase ROI & Efficiency at every geo-level and optimize between penetrated and un-penetrated markets.
Description
Align:
- Selected TG & Markets,
- Attributed Media Spends,
- TG Conversion by its Affinity to Sales.