Media Solutions

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Media Solutions

Media Discovery & Integration

Media Discovery Integration
Benefit

Best Return on Media Investment (ROMI) to better utilize Spends by discovering & analyzing long-tail vehicles.

Description

Media Vehicle discovery and primary selection by integrating it with Sales.

Media Mix Modelling

Media Mix Modelling
Benefit

Savings and better utilization of resources, due to Granular optimization.

Description

Based on previous spends & returns, recommend Optimal Media Spends and resulting Sales accrual that would give you maximum returns.

Media Reach – Macro to Micro Markets

Media Reach Macro to Micro Markets
Benefit

Unlike conventional Planning that both evaluates & buys at Macro levels…
…you can evaluate Media Efficiencies at Priority Micro Markets for better buying decisions at Macro levels.

Description

All Media data & Spends can be seen seamlessly from the Macro level, attributed right down to the granular Micro Markets (Neighborhoods & Villages).

Digital Targeting

Digital Targeting
Benefit

Reduce spends in Digital Media & improve Targeting with far better Profiling at Granular Levels, than what Social Media allows.

Description

Optimize Digital Marketing (Adwords, etc.) costs by localizing Targeting to Key Neighborhoods.

Marketing Mix Alignment

Marketing Mix Alignment
Benefit

Increase ROI & Efficiency at every geo-level and optimize between penetrated and un-penetrated markets.

Description

Align:

  1. Selected TG & Markets,
  2. Attributed Media Spends,
  3. TG Conversion by its Affinity to Sales.

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