Building Materials
Drive Growth in the Building Materials Industry
Unlock Potential with Actionable Insights
The building materials industry in India is poised for long-term growth driven by urbanization trends similar to those seen in China.
Actionable Strategies for Building Material Companies
Diversify Adjacent Categories
Action: Use our Category Builder to address same segment with line-extended offerings.
Benefit: Faster and cost-optimized Go-to-market for new offerings
Target Key Influencers
Action: Identify and target Specifiers at the last mile - close to upcoming projects.
Benefit: Triangulate Specifier > Dealer> Prospective Buyer to create an ecosystem which our sales outreach can tap into continuously.
Leverage your Premium range
Action: Fast-track your premiumization efforts with sharpened targeting to the right micro-markets/ segments.
Benefit: Capture a larger share of the lucrative premium market.
Identify Projects Early
Engage with Dealers
Action: Develop relationships with industry dealers.
Benefit: Enhance brand credibility and reach through trusted voices.
Action: Get access to upcoming infra-development projects & housing.
Benefit: Stay ahead by engaging with projects from the outset.
Why BrandIdea?
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Actionable Insights: Our granular data modeling from 700,000 villages, 7,000 towns, and 80,000 neighborhoods in India ensures precision.
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Effective Visualizations: Data science techniques generate powerful visuals that make insights understandable.
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Minimized Wastage: Customized micro-level interventions reduce marketing and sales effort wastage.
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High Growth Potential: Aggregated effects of targeted actions drive higher growth than top-down approaches.
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Predictive and Prescriptive Analytics: Extensive data points reveal insights that traditional research methods miss.
Unlock actionable insights and drive strategic decisions for your building materials business with BrandIdea.
