We started with the audacious task of building data and the resultant insights from scratch, critically bottom-up. Many doubted that such a task could be done. Some potential investors were emphatic that the returns would not be commensurate. To quote a potential investor – “Are you trying to create another Google?” Some could not grasp what we were attempting to do.
Slowly but surely things got better or rather, we got smarter and looked at ways to use technology to do mundane tasks and critically, validate it. Maps were sourced and data mapped individually – in the last count, more than 8 lakh polygons.
We created a unique Product Architecture that helped us mash Big Data and provide Insights at a click of a button. No load time. No processing lag.
Fortunately, we found believers in Mumbai Angels, who funded us early. That impetus was more than adequate. We discovered new possibilities that sprang up out of our obsession with granularity. Data Science and Spatial Image Recognition gave us features that we could only dream of in the past. And after 6 years of toil, we had our complete product and our first license sold to a Client, the largest FMCG company in India.