THE RISE OF RURAL MARKETING

The Indian rural economy is getting stronger and stronger making it a great target for Marketers & Consumer-facing players.

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Rural Employment Opportunities, Agricultural Revolution, Favorable Government Policies, Increasing Literacy rates, Rising Disposable Income, Desire for Higher Standard of Living, Spread of Mobile & Cable Television, Spiraling Digitization, are all contributing to increasing prospects for rural marketing.

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Good monsoons, Tech-based Agro-Ecology, Administered Pricing Mechanism (PAM), and NREGA have led to rising disposable income in rural areas.

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Tax exemption in backward areas, subsidy, concession, incentives, and heavy investment in rural development programs have brought rapid growth of rural markets and capital investment plans of Consumer Product Companies.

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Many of the second generations are getting white-collar jobs in both nearby & far-away towns. While they earn urban salaries, they continue to live in self-owned homes in villages and command high purchasing power. With an increasingly prosperous & growing middle class, the Rural Landscape is relatively more agnostic to monsoon or cropping patterns. The rural income pyramid is fast morphing into a diamond with 150 million people above the BPL. These will be first-time users of national brands and therefore, offer a huge opportunity to large companies.

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A large part of the Indian rural market is under-penetrated for most products and even categories, and with BrandIdea's unique prosperity pyramid, finding markets for your price-point is just a few clicks away.

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While you can continue capitalizing on growing urban consumerism, it’s a great time to delve deeper into the hinterland by increasing your focus on the burgeoning Rural Indian Market.

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BrandIdea’s robust Rural metrics can help you do just that!