Today, manufacturers are contending with commensurate action to address today’s challenges targeting under-served demographics such as young people and women, targeting rural – which has shown a higher growth rate – by improving distribution networks, addressing the faster-growing, more remunerative luxury car market through better one-to-one targeting and establishing after-sales support as a differentiation, offering better financing options to encourage the mid-market buyers and focusing on compact car segment.
Our Analytics Repertoire
- Market Potential Estimation
- Market Segmentation
- Customer Segmentation
(demographics, lifestyle & psychographics)
- Optimizing Distribution (territories)
- Sales Analytics
- Trade Network availability
- Sales Force Efficiency
The BrandIdea Business Analytics Product is distinctly unique. We have been modeling granular data assiduously for the last eight years – painstakingly, from the bottom-up —across 6 lakh villages, 8000 towns and 2 lakh neighborhoods of India. We use an array of data-science techniques to generate powerful and compelling granular analytics, which make actionable insights literally pop out of the screen, with the help of versatile data visualizations.
Since the resulting interventions are customized and intense at the micro-level, there is minimal wastage of marketing and sales effort, as against a top-down, trickle-down approach. Also, these efforts drive higher growth by aggregating the effect of customized actions as against the diffused effect of top-down implementation.
At the micro-level, the multiplicity of these data points result in insightful Predictive and Prescriptive analytics, leading to surprising revelations that answer queries which traditional research would have struggled on. Such insights would not have emerged but for the Granularity of data and analytics.