Broadcast & Print Media

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Broadcast & Print Media

News. You are constantly exploring newer methods and devices to make the ‘News’ more watchable, understandable and expressive. That’s exactly what BrandIdea can help achieve.

BrandIdea’s Data Visualization is layered on a mapping framework and is just ideal for powerful and easily understandable topography-related displays – especially for Election News. With interactive and intuitive interface for drill-downs, exploded views and projections – superimposed on a rich mapping framework – it is ideal for aggregated and isolated views across election geographies, right down to a Rural Constituency or a Ward Councilor Election in a Municipality.

Critically, BrandIdea Analytics comes to you with built-in, rich relevant data which, when combined with the coverage that you share with your viewers on any specific issue or geography, will lead to many meaningful and pithy interpretations.

Our Analytics Repertoire

  • Segmentation by Vote Banks, Caste, Community & Occupation
  • Precise Diagnostics, post Results
  • Aggregation & dis-aggregation of Issues for Forecasting
  • Economic & Social Analytics for Content creation
  • Trends at every Geo-level
  • Segmentation by Media Consumption
  • Viewer profiling

The BrandIdea Business Analytics Product is distinctly unique. We have been modeling granular data assiduously for the last eight years – painstakingly, from the bottom-up — across 6 lakh villages, 8000 towns and 2 lakh neighborhoods of India. We use an array of data-science techniques to generate powerful and compelling granular analytics, which make actionable insights literally pop out of the screen, with the help of versatile data visualizations.

Since the resulting interventions are customized and intense at the micro-level, there is minimal wastage of marketing and sales effort, as against a top-down, trickle-down approach. Also, these efforts drive higher growth by aggregating the effect of customized actions as against the diffused effect of top-down implementation.

At the micro-level, the multiplicity of these data points result in insightful Predictive and Prescriptive analytics, leading to surprising revelations that answer queries which traditional research would have struggled on. Such insights would not have emerged but for the Granularity of data and analytics.


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