Election Campaign Management

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Election Campaign Management

Voter Connect – it is the lifeline of any political entity, at any level. Having a robust, on-ground understanding of the socio-economic profile of your constituency members – and how they are spread across the geographies that make up your constituency – will form the basis of your pitch to them.

BrandIdea Analytics comes to you with built-in, rich granular data on key demographics and psychographics right down to the neighbourhood level in urban and village/hamlet level in Rural. You will be able to generate powerful behavioral insights through our granular analytics made even more easily understandable and actionable by compelling data visualization.

So you can tailor-make messages, plan campaign roll-outs and evaluate campaign impact by using the framework which our solution provides – thus empowering campaign mangers down-the-line to address the real issues specific to that area/ unit, thereby bringing in more predictability into an otherwise unpredictable exercise.

The BrandIdea Business Analytics Product is distinctly unique. We have been modeling granular data assiduously for the last eight years – painstakingly, from the bottom-up — across 6 lakh villages, 8000 towns and 2 lakh neighbourhoods of India. We use an array of data-science techniques to generate powerful and compelling granular analytics, which make actionable insights literally pop out of the screen, with the help of versatile data visualizations.

Since the resulting interventions are customized and intense at the micro-level, there is minimal wastage of marketing and sales effort, as against a top-down, trickle-down approach. Also, these efforts drive higher growth by aggregating the effect of customized actions as against the diffused effect of top-down implementation.

At the micro-level, the multiplicity of these data points result in insightful predictive and prescriptive analytics, leading to surprising revelations that answer queries which traditional research would have struggled on. Such insights would not have emerged but for the granularity of data and analytics.


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